It’s vest season, Thanksgiving is right around the corner, and you’re likely hanging up your Footjoys for Chukka boots. As we transition from golf season to “let’s circle back after the new year,” we’ve got some style picks and gift recommendations to get you ready.
🗂️ IN THIS ISSUE
→ A brand for golf sicko’s only
→ The crewneck makes a comeback
→ The 24 whiskeys of Christmas
What started as a group text in 2011, organically grew into a golf-sicko Instagram account that eventually made their own products for the hell of it. While many golf brands these days are running the community-based apparel playbook, Sugarloaf may have invented it. They even own their own golf course.
Their aesthetic is timeless and minimal. Its simplistic logo and low-key products are meant to lean into the IYKYK community of golf. Whereas a Masters logo might get you a smile from a passerby at the airport, a Sugarloaf spear might get you a golf invite.
Expect to see a lot more of Sugarloaf next year - both on the course, in your pro shops, and in your digital feeds.
Our favorites:
Classic SSC High Crown Visor → The quintessential golf sicko bat signal.
The Snap Sweater —> Like a Patagonia Synchilla, but elevated.
Arrowcord Grips —> Not many brands even attempt to make their own, retro themed.
SSC x Mackenzie Shoe Bag → Clean on the outside, sherpa-lined on the inside.
Shop Sugarloaf here!
✍️ Editor’s Picks
True North Watch Company Vintage Rally Timer “Pastel” → Vintage rally vibes without the vintage price tag. Makes you smile everytime you check the time. Shop here
Vince Peyton Sneaker→ Off-white soles do better in colder months. Shop here
Bonobos Mogul Fleece Jacket → Big Fashion is telling you to buy full sherpa, but a smaller profile keeps you looking slim Shop here
Madewell McCarren Midweight Crewneck → Versatile (and thick) enough for the casual office or the weekend grocery run Shop here
⛳ Miscellaneous but Noteworthy
A perfect mix of golf, culture, and whatever else you didn’t know you needed this week
Your new favorite advent calendar (it’s whiskey) → Nothing like the holidays!
Extracurricular golf is having a massive sale → This is Dustin Johnson’s new apparel sponsor, up to 80% off.
60 seconds of sock recommendations → Study up, they’re one of the best (and easiest) holiday gifts.
🎶 Listening Recommendation
Rezident & Kate Morgan - Muse
David Roll (aka Rezident) is already making waves as a 25 year old producer from Germany at the intersection of house and electronic music.
From his album release this year, Feeling Fades, the track Muse is the highlight for us with the brilliantly light vocals from Kate Morgan. What sounds like it will turn into Red Hot Chili Peppers Otherside slowly fades into a trance of melody, vocal. and bass. A track you could get lost in for hours, though it’s barely over 3 minutes.
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Stay cool, swing easy — see you next week.
— Riley