The Black Friday frenzy is behind us. Now comes the good part—the quiet weeks before everyone checks out for the holidays.
If 2024 hasn’t been the best year for you, whether on the professional side or the personal, you still have time to end the year with some momentum.
🗂️ IN THIS ISSUE
→ A brand that makes both the perfect ski pants and golf vest
→ Whoever invented the term Shacket deserves a raise
→ Will AI kill the watch market?
🌟 Brand Spotlight: Stio
Everyone thinks Colorado has the best skiing but real powder-knowers have been traveling to Jackson Hole, WY for years. And for those who ski, climb, or really do anything in the mountains, Stio has been an insider brand.
Stio is an outerwear brand founded in Jackson Hole and made for any activity outside - with a lean into mountain wear.
No loud logos, barely any branding. An understated alternative to Patagonia or even Mountain Hardware.
Still very much a company where the employees are their power users, resulting in gear that is field-tested and ready for your next adventure.
Our favorites:
Fernos Insulated Vest
Men’s Skyrider Bib → Whether your chasing fresh powder or building snowmen with the kids, these snow pants will keep you dry and comfortable. Plus you get to do that pose above with your hands, can’t look any cooler.
Fernos Insulated Vest→ Great layer for skiing or the golf course. Lightweight and stretch where you need it. No fancy club logo necessary.
Basin XT Dopp Kit → Perfect for travel or just a catchall at home, plus it’s easy to clean.
Shop Stio here (15% off if you sign up for their newsletter)
✍️ Editor’s Picks
Criquet Corduroy Quilted Shacket
Criquet Corduroy Quilted Shacket→ Criquet started by nailing the vintage-inspired 4 button polo and is now expanding with intention. The corduroy and quilted pattern on this shacket makes it a versatile AF light layer. Shop here
Barbour Hadston Chukka Boot → Multi-material upper adds texture to standout from the crowd. LIke refined pair of Red Wing boots with the classic Barbour aesthetic. Shop here
Wellington Golf Co. x Del Campo Socks → D’ya like degs? Perfect combo of Del Campo’s quality socks with some personality. Shop here
⛳ Miscellaneous but Noteworthy
Finally a reason to recycle your Zyn cans → The perfect ice breaker on the first tee.
Malbon teases new collab with Grateful Dead → Not their first collab, the hits keep on coming.
Will AI kill the watch boom? → NYT writer Derek Guy thinks so and probably not for the reason you think.
🎶 Listening Recommendation
Find a more soothing voice than Tailor, we’ll wait….
We teased a print edition magazine on Instagram this week.
Should we do it??
🙌 Thanks for reading
Stay cool, swing easy — see you next week.
— Riley