As of yesterday, the new PGA season has begun so we figured why not actually highlight a golf brand this week 😃 .
Even if your local course is covered in snow, we hope the Hawaiian vibes of the Sony Open bring you optimism and joy that this could be the year for your first hole in one.
🗂️ IN THIS ISSUE:
→ A golf brand combining 2 things you wouldn’t expect
→ Editor picks perfect for a poolside vacation
→ A designer analyzes your favorite club logos
⭐ Brand Spotlight: Fiori
Fiori Golf has a very unique blend of 2 cultures - Italy and Southern California.
Meaning “Flower” in Italian, Fiori encapsulates an effortless cool style with gear you want to wear on or off the golf course.
Plus easily one of the best logos in golf.
Their collections range from traditional course-wear (polos, golf socks) to more fashion-forward pieces like their tactical fleeces and jackets.
With new collections nearly every season, the clothes are ever evolving. Just like the California waves.
Our favorites:
Shores LS Polo → A classic long sleeve polo with an airy polyester/spandex blend in a subtle oatmeal color. Can’t go wrong on a chilly day on the course or off.
Onda 3L Vest → Nothing like a lightweight vest to add just a bit of warmth on the first tee or at the office. Simple lines and solid color that will blend with the rest of your outfit, not dominate it.
Riviera Midweight Shirt
Phantom Polo → A more laid-back take on a patterned polo, ideal for any oceanside course.
Shop Fiori here (15% off first order).
✍️ Editor’s Picks
Rhoback Everyday Short → On the range, in the pool, basically anywhere on the weekend. This short can do it all. Shop here
Footjoy Premiere Series Field → The Mercedes Benz of golf shoes, now available in a new camouflage sole. Shop here
Local Hoops Duke Hat → We spotlighted Local Hoops way back # 48, grab your team just in time for the heart of basketball season. Shop here
Old Navy x Prince T-Shirt → Proof you don’t need to spend a ton for a great, simple t-shirt (it’s $14). Great for the tennis court or poolside. Shop here
💲 Sales Worth Your Money
Criquet Shirts → Up to 50% off shackets, fishing shirts, and more.
Greyson → Greyson makes everything these days, a ton of it for almost half off.
⛳ Miscellaneous but Noteworthy
Michael Block Signs with Malbon → The former PGA Teaching Professional who rose to fame after his hole-in-one at the 2023 PGA.
New Scotty Cameron Phantom Putters → Complete with new neck configurations, watch for them at this week’s Sony Open.
Your favorite golf course logos are terribly designed → A logo designer takes a look back, but that doesn’t take away the magic.
🎵 What We’re Listening To
Listen if you like: Kaytranada, Toro y Moi
French-house made for dancing, that’s what Téo Amo does. His latest track Hold Somebody is impossible not to bounce to. Melodic enough to relax, enough energy to boost the mood. Have it on repeat all weekend.
🙌 Thanks for reading
Stay cool, swing easy — see you next week.
— Riley, Founder & Editor
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ABOUT CLEVER
Clever The Optimist is a weekly newsletter curating elevated menswear and golf gear for guys who refuse to settle.
Founded by Riley Kearns in 2024.
Based in Columbus, OH.