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The golf vibes are very high with the 2nd PGA tournament kicking off in Palm Springs this week and the PGA Show underway in Orlando.
Highlights from the PGA are rolling as this newsletter hits your inbox but the TLDR is everyone if finally embracing the change that Malbon and fashion-forward brands have been influencing the past few years.
Not saying every PGA golfer will be wearing baggy trousers this season but the tide is turning.
🗂️ IN THIS ISSUE
→ A new section of news worth your attention
→ A new line of Team USA caps just in time for the Olympics
→ A few items worth your money on sale this week
⛳ Worth Your Attention This Week
Everything about Chris Gotterup is a sign of the times in pro golf → 3 wins in his first 3 years after Sunday’s win at the Sony Open, and all by design.
Malbon announces their own golf tournaments → A series of single day competitions at seriously good courses (Torrey Pines, Chambers Bay), with serious purses ($30k-$100K), in a seriously good idea for the innovative brand. Events are open to all handicap levels, with the Pro champion receiving a one-year Malbon apparel and Srixon equipment sponsorship.
Payntr Golf Adds 3 More Starts to Their Team → Rising start Isiah Salinda, phenom Min Woo Lee, and Ryder Cupper Sam Burns will all wear Pantyr shoes this season.
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✍️ Editor’s Picks
Ebbets Field Miracle on Ice 1960 Cap → Just in time to support team USA in Milan. Shop here
Tag Heuer Shield Pro Sunglasses → The classic watch company takes a bold leap into eyewear. These are built more for cycling but would look unreal on the golf course if you can pull them off. Shop here
Broken Tee Society x Smathers & Branson ‘26 Tour Belt → Stretchy golf belts are hard to beat right now but this needlepoint is close. A fun and unique belt to add some personality to your game. Golfers Journal Members get an 20% off. Shop here
Diadora Race NY → Classic 80’s trainer silhouette that works for the casual office or dad errands on the weekend. Reasonably priced at $105 Shop here
💲 Sales Worth Your Money
Wyndham Clark in Municipal after his US Open win
Municipal Golf is going BIG with sale items up to 70% right now.
Some of their pieces cater to the more fashion-forward golfer, but they also have plenty of clean, Lulu-like basics.
A few of our favorites:
Superblend T-Shirt
$48$24Enduro Stretch Long Sleeve
$64$19Enduro Stretch T-Shirt
$54$37
🎵 What We’re Listening To
Listen if you like: Claptone, CamelPhat
Perfect for your weekend or focusing in on your spreadsheets, enjoy.
🙌 Thanks for reading
Stay cool, swing easy — see you next week.
— Riley, Founder & Editor
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ABOUT CLEVER
Clever The Optimist is a weekly newsletter curating elevated menswear and golf gear for guys who refuse to settle.
Founded by Riley Kearns in 2024.
Based in Columbus, OH.