With half the country covered in snow and ice, we packed some heat in today’s issue for you. And for all of you who are finishing your dry January this weekend, be sure to mix in a water.
Without further adieu…
🗂️ IN THIS ISSUE
→ Your next watch color
→ An NHL collab worth buying tickets for
→ Grab last season’s golf shoes at a big discount
👀 Worth Your Attention This Week
Cashmere Keith on why your next watch dial should be salmon → We can’t all afford a Patek, but we love watching the pro golfer geek out over one of his most coveted watches.
Powder Magazine Presents the Best Ski Jackets of The Season → If you were lucky enough to get dumped on with snow this week, or have an awesome ski trip coming up, here are your best options for hitting the slopes.
MyGolfSpy Highlights the Best New Launch Monitor Under $200 → What is becoming the belle of the ball at last week’s PGA show, launch monitors are getting cheaper and smaller, but still pack everything you need.
Should you invite your wasted friends on your next golf trip? → What to do if you party less these days but your buddies don’t let off the gas. This specific piece is about water rafting trips but applies just the same for golf or boys trips.
✍️ Editor’s Picks
Sugarloaf Vintage S Snap-Back ($40) → Your friends will think it’s either an old baseball team or a golf club they’ve never heard of, both are wins in our book. Shop here
UNRL x NHL Emblem Capsule Hoodies → Super clean hoodies for your favorite NHL team, but there’s a catch… they’re only available in-arena. Peep the team release schedule here
Tag Heuer Formula 1 Solargraph ($2,050) → A pop of color when most of the country is grey and cold. Shop here
modhaus. Upright Magsafe Stand ($75) → Most magsafe stands are light and flimsy, this one’s made of concrete so it won’t move everytime you grab your phone. Shop here
Saucony Grid Shadow Lux 2 ($140)→ The perfect balance of Gorp-Core and running shoe, plus a muted colorway that you can rock all weekend long. Shop here
💲 Sales Worth Your Money
Premiere Series - Packard-Previous Season Style
With the new season’s shoes dropping soon, FootJoy is unloading last year’s shoes for up to 50% off.
A few of our favorites:
Premiere Series Packard
$225$149Traditions Blucher
$160$99Quantum
$170$139
🎵 What We’re Listening To
Listen if you like: Thundercat, Roosevelt
🙌 Thanks for reading
Stay cool, swing easy — see you next week.
— Riley, Founder & Editor
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ABOUT CLEVER
Clever The Optimist is a weekly newsletter curating elevated menswear and golf gear for guys who refuse to settle.
Founded by Riley Kearns in 2024.
Based in Columbus, OH.