Old Puxatawny Phil may have signaled 6 more weeks of winter but we’re not listening. It’s Waste Mgmt week on the TOUR, the Olympics are underway, and there’s plenty to be optimistic about.
🗂️ IN THIS ISSUE
→ A headcover for ultimate hockey fan
→ The best golf art you’ve seen, period
→ Our early song of the year candidate

👀 Best Things We Saw This Week
golfprojects shares a brief gallery of the best watches they saw a the Phoenix Open —> The Waste Mgmt brings in golf fans from all over the country, and they seemingly all have nice watches.
Dormie Workshop makes custom headcovers from Auston Matthews’ gloves → Are these giving Frankenstein vibes or the prettiest thing you’ve ever seen? Some great comments on the post as well.
You don’t need to be a hiker to have the best fleece → Insightful history of the synthetic hiking fleece and the better option you might not know.

✍️ Editor’s Picks
Par x Design Root + Sky Print ($45+) → Finally some golf art with some soul. We first highlighted Par x Design back in 2024 and with new prints and a collab with Jason Day & Payntr golf shoes, they have BIG things ahead. Perfect for the home office. Shop here
Traska The Chronograph ($1,650) → The brands first chronograph watch is a 39mm absolute stunner. Plenty of features, looks, but the same digestible price tag we love from Traka. Shop here
American Trench The Kennedy Crew ($22) → Everyone wants to dress like a Kennedy, right? The perfect mid-calf for the course, the tennis court, or on the job. Plenty of color combos too. Shop here
CDNCE White Noise Sneaker ($135) → Your new do-it-all sneaker built to withstand anything you throw at it, then easily rinse with water. Specifically engineered to be washed and easily drain, no more soggy shoes. Shop here
Vuori HardKore Short Lined 7” ($98)→ Vuori took their best selling Kore short and made it more durable and faster drying. Also available in 5” inseam if you’re really feeling yourself. Shop here

💲 Sales Worth Your Money
Huckberry has you covered from head to toe, office to campsite, bathroom to kitchen with their annual Winter Sale.
A few of our favorites:
Flint & Tinder 5-Pocket Pant
$108$81Flint & Tinder Waxed Hudson Jacket
$368$220Metalwood 5 Panel Hat
$42$25

🎵 What We’re Listening To
Listen if you like: Digitalism
🙌 Thanks for reading
Stay cool, swing easy — see you next week.
— Riley, Founder & Editor
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ABOUT CLEVER
Clever The Optimist is a weekly newsletter curating elevated menswear and golf gear for guys who refuse to settle.
Founded by Riley Kearns in 2024.
Based in Columbus, OH.
Are you a brand looking to feature your product? Hit reply to get in touch.











