Peter Thiel’s book Zero to One, and really most of Silicon Valley, perpetuates the idea that creating brand new things and disrupting industries is the way to build the future.
Today’s issue highlights that instead of creating something from scratch (that may or may not actually solve a real problem), why not take a playful spin on a classic.
Iteration, my friends, is often the real creativity.
🗂️ IN THIS ISSUE
→ A golf package summer camp for the real broskis
→ Editor picks all built around classics with a new twist
→ The best Dj set you’ve seen from a japanese chicken shack
👀 Best Things We Saw This Week
✍️ Editor’s Picks
Gives Golf Stainless Steel Tee Divot Tool → Who says every divot tool need to look like the same? Class it up with this stainless steel beauty. Shop here
Titleist Santa Cruz Kickback Cap ($40) → A modern twist on the classic, big-script logo hat every golfer has in their closet. 4 way stretch is a nice touch, literally. Shop here
Packer x Nike Pegasus Premium Natural Mushroom ($220)→ An understated version of Nike’s infamous Pegasus running shoe. No big Nike logo, but big Nike air comfort. Shop here
Cherry Golf Club Acetate Brush ($40) → Another fun take on accessory to is often more utility than design. Do you want a golf brush that works? Of course. That doesn’t mean it needs to be boring. Shop here
💲 Sales Worth Your Money
Bonobos has changed ownership a bunch the past few years but they still make terrific, logo-free clothes that are perfect for the casual office.
They always have a solid sale section, here’s a few like right now:
Forever Soft Cotton Pocket Tee $
34$19Travel Jean - Slim Taper $
129$99Primo Chino $
179$79
🎵 What We’re Listening To
Listen if you like: Disco house (and chicken skewers)
🙌 Thanks for reading
Stay cool, swing easy — see you next week.
— Riley, Founder & Editor
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ABOUT CLEVER
Clever The Optimist is a weekly newsletter curating elevated menswear and golf gear for guys who refuse to settle.
Founded by Riley Kearns in 2024.
Based in Columbus, OH.
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