(Fill in the blank) is the new streetwear

The crew at SOTA released a tremendous piece on why running clubs have grown in popularity in recent years and are becoming a new hot spot for creatives. Democratising culture, local communities, and the opportunity to flex all combine for why “marathons are the new fashion week.”

Running clubs are certainly on the rise (see Diplo starting his club after running a marathon on acid), but in our view they are simply another one of our parent’s pastimes that are being taken over by young folks who are self-appointed as creatives. Golf is now cool for the alternative scene and they are infusing their fashion, pickleball was for old people and now alternative brands are cashing in, and now we have running. This is more of a reflection of younger society using fashion as a way to express themselves than their parents, running is just the latest to turn.

SOTA’s Substack

Brand Highlight

Just like running, boat shoes have long been seen as all the same and boring. Riomar has given your old boat shoes a boost and made them fun again.

Their key feature is the interchangeable bearing (the strap between top buckles) that allow you to customize and revive your pair when they need new new life.

Riomar is mainly known for their boat-shoe sole but they also make driving mocs and a clean-cut sneaker that are all dinner or office-ready. They have a full line of women’s shoes as well.

Our favorites are The Halyard (above) and The Hemingway (below).

If you’re looking to upgrade from your Sperry’s, check them out here.

In Other News

Join Valhalla today…no, seriously

Golf architecture snobs spent this past weekend tearing apart Valhalla for its low scores and even lower strategy golf course. But if you’re in the market for a new club and live in Louisville, just write a check for the $125k initiation fee and you’re in, no waiting line.

Golf.com

John Oates says “I can’t go for that” to Daryl Hall

Oates said his legal dispute with Hall over their catalog has nearly ruined his life. He tried to sell his half of the catalog to put it all behind him but it’s only made matters worse.

Youtube

Nike’s first ever shoe for breakdancing

Just in time for breakdancing’s debut at this summer’s Olympics in Paris, Fast Company outlines the birth of Nike’s first breaking shoe.

Fast Company

Find of the Week

Score a Tudor Ranger 39MM for well below market on Ebay right now. This one is $500 cheaper than most other Rangers on the site right now. Toss a fresh rubber or leather brand on this bad boy and give it some new life and a new home (your wrist).

What we’re listening to right now

Still recovering from the weekend while at your desk this morning? Take your ears back to Saturday night with the harder side of Sonny Fodera and his recent release. It’s not the quite the night club scene in Blade, but it’s pretty damn close.

Back to work, time to go add some shareholder value…

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