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👋 Happy Friday!

We finally survived the heat dome and hopefully you’re starting to cool off wherever you are. To keep you cool and looking good this week, we highlight some gear to keep you fresh (and hydrated) on the course, a genius dad hack, and we introduce your new favorite instagram follow. Negroni optional but STRONGLY encouraged.

This Week’s Clever Picks

👟 Shoes (Everyday)

Minimalist athletic sneakers from WhileOnEarth — clean, classic, and built for summer errands or casual Fridays.
👉 Shop here

⛳️ Shoes (Golf)


Puma Royale Golf Shoes — Classic court style with soft spikes. Understated and comfy.
👉 Shop here

Goatlane The Contour - For the golfer who likes to wear Jordans but doesn’t want to look like Tony Finau. Likely tough to keep clean but will definitely draw heads on the first tee.
👉 Shop here

🧢 Hats

2025 US Open cap by Imperial - The perfect hunter green color and a low profile crown that won’t look like a pentagon on your forehead. A lot of tournament gear is brutal but this was a bright spot. Unfortunately it was only sold on-site at Oakmont.
👉 View on Instagram

Grateful Dead Caddie Bear Performance Snapback from Low Tide Thread Co.
For those who love both golf and melting face. A fun play on the Master’s aesthetic but with some personality.
Don’t be surprised to see a ton more Grateful Dead collabs coming, the most egregious being Loewe’s $1,800 t-shirt.
👉 Pre-Order Now

🍹 Drinks

The Water Hazard - A clever alternative to the transfusion which you can safely BYO. If the marshall asks, say that you’re low on electrolytes.
👉 Watch the recipe

🚗 Cars

Land Rover Defender - A nice mix between English nobility and Peaky Blinders. Required to be paired with a Barbour waxed jacket.
👉 Take a look

🕶 Sunglasses

Oakley M Frame - A classic frame, sturdy build, and not just for MLB outfielders. Could be the ultimate golf sunglasses if you want to drop $175.
👉 Shop here

👨‍👧 For Dads

Whisper Wheels - If your kiddo has a cozy coupe, we guarantee the wheels are loud AF and could use an upgrade. These are add-on silicon wheels that make the ride smooth and (most importantly) quiet.
👉 Watch

🔍 IG Follow of the Week

@MindEnterprises- Two DJs with a love for Italian disco and impeccable style 🤌. Each post is just a video of them rocking out and looking cooler than your dad in the ‘80s.
👉 Follow here

🎵 Track of the Week

Duffy’s Bluff by Ryan Charles- This man looks like a cross between Kenny Powers and Paul Wall. His western-inspired hip hop is feel good vibes and surprisingly clean (no frickin’ swearing). He’s aka Jiggy Buckaroo and he’ll have you buying snakeskin cowboy boots in no time.

🙌 Thanks for reading

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Stay cool, swing easy — see you next week.
— Riley

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