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🇺🇸 Happy 4th!
Hot dogs, endless parades, and fireworks loud enough to rattle your teeth – that’s the American way. To prep you for your 3 day weekend, today we highlight your new favorite fishing shirt brand, what some are calling the cocktail of the summer, and a slick new way to carry your Pappy Van Winkle. Stay safe out there and please come back to work on Monday with all 10 fingers intact.
✅ This Week’s Clever Picks
👟 Sales
With tons of July 4th sales this weekend, here are two worth your money:
J Crew - Up to 70% off
.Crew still makes high-quality staples. Since Brendon Babenzien took over as Creative Director in 2021, some fits have skewed modern, but their Slim Fit Chinos remain a trusty go-to.
Johnnie O - Up to 50% off
What began with polos and a surfer logo has quietly grown into a go-to brand for guys in their 30s and 40s. East Coast prep meets West Coast ease – from golf courses to backyard hangs. We’ve praised their Tweener Button enough times; time for you to see why.
Faherty - Up to 25% off
If you’re new to the brand, think elevated coastal style: washed cotton tees, breezy linen shirts, and their famous Movement button downs. This is your chance to grab quality staples that’ll last way beyond Labor Day – perfect for beach trips, casual Fridays, or just looking like you summer in Nantucket, even if you’re grilling in your backyard.
👟 Brand Highlight - Poncho Outdoors
Meet Poncho Outdoors – Born in Austin out of frustration with floppy, boxy fishing shirts, founder Clay wanted something better: shirts that breathe, dry in minutes, block UPF 50+, and actually fit. Hidden zip pockets, built-in lens cloths, magnetic sleeves – practical features you’ll use whether on the water or grilling on Saturday.
Their lineup covers it all: ultralights, Westerns, denim, corduroy, hoodies – each designed with that same no-gimmicks ethos. They’re serious about quality too, using Bluesign-approved fabrics and recyclable mailers.
If you want outdoor gear that performs without screaming “performance,” Poncho delivers. Smart, simple, and ready for your next pursuit.
A few of our favorites:
Ultra-Lite Panga in Summer Plaid Blue
The Panga is the perfect workhorse shirt that can work in any setting. You can easily wear it to the office with jeans or chinos, wear it on the water, or a night out. The reasons it works is the slim fit, the single pocket (once you have 2, it’s a fishing shirt), and a collar that isn’t too formal but has some structure.
Ultra Lite The Grayling
Pretty much the same reasons as above but in an SSBD.
👉 Shop here
🧢 Headwear
Municipal: Milestone Cap Founded by Mark Wahlberg, Municipal blends streetwear and performance. You’ll spot it on PGA golfer Wyndham Clark, whether on the course or sitting courtside. This hat is lightweight, slightly stretchy, and mid-profile – so that forehead crease won’t stick up like a pentagon.”
👉 Take a look
🍹 Food & Drink
Spaghett Cocktail - We hadn’t planned to make drinks a recurring category, but here we are with a can’t-miss cocktail influencers are calling the Drink of the Summer. If you love Miller High Life or an Aperol Spritz, this is your sweet spot – making your beer fancier or your spritz less pretentious.
👉 Watch the recipe
🧳 Carry
Aged & Ore: Bottle Caddy - For bourbon or scotch fans, this sleek caddy carries four bottles discreetly and stylishly. Think golf shoe bag – but for your whiskey. It won’t keep them cold, but it will keep you looking cool. And honestly, that’s colder than any cooler.
👉 Take a look
👨👧 For Dads
Genius hack to get your infant standing
SPOILER ALERT: It’s not what you think.
👉 Watch
🔍 IG Follow of the Week
@BucketListProShopper- Dedicated to that one friend who drops thousands at the pro shop just to flex they played Pine Valley once. Their motto: Golf hard, pro shop harder.
👉 Follow here
🎵 Track of the Week
Panama – “Fade Into Black”
Panama nails that late-night drive vibe with Fade Into Black. It’s synthy and spacious, with vocals that drift just above the beat like headlights cutting through fog. If you need a song to wind down the day or set the mood for deep focus, this one’s it. Think somewhere between Washed Out and Rufus Du Sol – chilled, pulsing, and quietly euphoric.
🙌 Thanks for reading
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Stay cool, swing easy — see you next week.
— Riley