👋 Hey Clever friends –
There’s a point in every dad’s life when you realize…
You’re wearing the dad uniform.
A visor that makes you feel like a tour pro.
A polo that’s seen more tee times than zoom meetings.
And shorts with just enough stretch to chase kids around the yard or stripe a drive down 1.
This week, we’re leaning into that uniform – with style picks, drinks, and distractions worthy of your July.
🧢 July is Tour Visor Month
Photo: skratch.golf
The Tour Visor is having a moment, thanks to Jason Day switching back to one at the Olympics. There’s something old-school and effortlessly confident about it.
Imperial – the original maker of Jason’s Tour Visor – is declaring July as Tour Visor Month. If you think you can pull it off (hint: you probably can), here’s where to get yours:
👞 Dad Tires
Nike Monarchs and New Balance 608s have become the official shoes of dads everywhere. It’s become a fun gag to give your buddy a pair after the birth of their first kiddo. If you’re looking to play the part, whether your mowing the lawn or clicking tongs behind a Weber grill, here are best links to buy the best ones.
👕 Brand Highlight – Charlie Golf Co.
Photo: Charlie Golf Co.
One day you’re teeing it up with your college buddies.
The next, you’re showing your toddler how to grip a putter.
Golf is about tradition – passing the game down, teaching them the difference between a fairway wood and a weed whacker, and making sure their first set of clubs feels just as special as Dad’s.
That’s why Charlie Golf Co. exists.
Started by a dad in his garage, Charlie Golf Co. designs classic canvas golf bags made specifically for kids:
✔️ Toddler bags (ages 2–5)
✔️ Junior bags (ages 5–8)
✔️ Junior-sized golf club sets to match
No neon cartoon prints here – just timeless, heritage-inspired designs that make kids feel like real golfers from day one. They’ll even monogram the bag, giving your little one the kind of confidence only seeing their own name on a golf bag can provide.
Because these aren’t just bags or clubs. They’re the start of their golf story.
🍸 Drink of the Week
After the kids are down, the toys are picked up, and your back has recovered from piggyback rides, pour yourself something refreshing yet refined.
Aperol Spritz is out. Tequila Spritz is in.
📸 Instagram Follow of the Week
Michael Baker shares 70 years of wisdom on everything from office politics to small talk to properly smoking a cigar – all with the panache of the British grandfather you never had.
He’ll teach you to be a better dad, a better husband, and a better human – with wit, wisdom, and a terrific accent.
🎶 Song of the Week
Take Me – LSTN
Some melodic house perfect for your morning drive, evening bourbon, or anytime you need to re-center.
👋 Until next time –
Wear the visor. Pour the drink. Laugh at the chaos.
Because being a dad is half uniform, half attitude, and entirely worth it.
— Clever The Optimist
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