Golf's absorbing more culture by the week. This issue: a DJ and a restaurant empire just bought a golf course, a watch shop is quietly building the coolest collection in Long Beach, and we found the putter grip Scotty Cameron doesn't want you to know is worth double on the resale market.

Kygo's Palm Tree Crew, teamed up with Major Food Group (the guys behind Carbone) and 8K Capital, just bought River Valley Ranch, a 187-acre championship course near Aspen. The plan is dining and hospitality built into a golf destination, not just eighteen holes. Worth watching where this goes.

David Morrow sold his sports equipment company, Warrior Sports, to New Balance years ago. Now he's running Lume, the company he built from scratch into the largest cannabis operation in the state. An unusual career arc worth reading about, whatever you think about the industry.

Founder Tanner caddied for his college-golfer fiancee and loved the ritual of pulling out a paper yardage book between shots. The problem: everyone actually uses their phone for GPS now. So he taught himself leatherworking and built a hidden-MagSafe cover that gives your phone that same flip-open, pocket-worn feel. It's named after his fiancee's late father, a self-taught scratch golfer. Demand's already outpaced supply, current lead time is 8+ weeks.

Watch collecting has an entry problem. Either you're staring down a five-figure Rolex waitlist, or you're deep in a Discord server full of guys who'll correct your reference number before they'll answer your actual question. Long Beach Watch Club splits the difference.

This is a one-person operation curating watches the way a good record store curates vinyl, not everything, just the stuff worth owning. Browse the current stock and you'll find a Tudor Pelagos next to a $360 Pitzmann, a 1969 Rolex Datejust next to a Unimatic x MoMA collaboration. The range isn't random. It's what happens when someone buys with their own money and their own taste, not a wholesale sheet.

The prices are negotiable, which sounds like a small thing until you've priced a watch through a big consignment platform and eaten a buyer's premium for the privilege. Here, you're emailing a guy directly. He'll send you a timegrapher reading, extra video, whatever you need to buy with confidence instead of hoping the photos told the whole story.

Three worth a look right now:

Rolex Explorer I ref. 14270, A-Serial, circa 1999 — $7,750. The Explorer is the most underrated sports Rolex on the market, and an A-serial from the late '90s is the sweet spot before the case got bigger and the dial got busier.

Nivada Grenchen Antarctic, vintage, with box — $900. If you want vintage dive-watch character without vintage dive-watch money, this is the move.

Seiko Captain Willard ref. 6105-8110, circa 1975 — $1,995. The watch that basically defined a decade of dive-watch design. Getting harder to find in this condition for under two grand.

They’re a perfect Instagram follow:

Small operation, real curation, a guy who buys with his own taste instead of a wholesale sheet. Clever approved.

New Balance's answer to life after the 550. Same '80s hoops DNA, cleaner silhouette, cream leather with oatmeal suede on the toe and heel. This is the shoe to wear once everyone else's 550s start looking played out.

Tiny Titleist "T" texture, white 3-point crown accent, the grip Tour players actually ask for. It sells out fast and resale trackers show it going for $80 to $100+ once it does. Grab it at retail while it's in stock.

Solid wood, real leather, one job done well. No cable clutter on the nightstand, no charging brick hanging off the wall. This is the charger that makes your desk look like you have your life together.

This one's for guys who actually spend time on the water, not guys who want the badge. Built-in satellite and LTE connectivity, 15 days of battery, a titanium bezel that can take a beating. If you're still checking marine weather on your phone, it's time to upgrade.

French producer HUGEL premiered this one at Coachella before dropping it as the lead single off his debut album, Twenty One. It pairs him with Ultra Nate, a house legend since the '90s, and rising vocalist Imael Angel, for a track built for exactly the kind of summer evening where you're not thinking about work. Rolling bassline, house/tech-house energy, 125 BPM. This is patio speaker music, not headphones-on-the-train music.

Listen if you like: Disclosure, Fisher, Chemical Brothers.

Stay cool, swing easy. See you next week.

- Riley, Founder and Editor