
Lost and found is the theme this week, whether we like it or not: a stuntman still diving for a Rolex he lost three decades ago, headcovers with an actual pint of stout baked into the design, and a linen shirt that might change how you think about summer button-ups.
01 - Best Things This Week
PRG x Guinness Golf Collection
PRG just launched an officially licensed Guinness collection to mark its 20th anniversary. Headcovers, towels, ball markers, scorecard holders, all pulling from the pint glass and the toucan mascot. PrimaTouch is the new material behind the soft goods, and it feels as premium as anything else in PRG's lineup. Starting at $50.
His Rolex Sank 30 Years Ago. He's Still Diving For It.
Hollywood stuntman Tom Place lost his Rolex Submariner in an Adirondack lake back in 1996. He didn't start looking for it until 2015, when he got scuba certified for the sole purpose of finding it. Nearly a decade later, he's still going down. GQ has the full story, and it's the kind of read that makes you double-check your watch clasp before the next boat trip.
The Fake Tech Ads Taking Over NYC
With Big Tech losing more and more touch with reality these days, it’s hard to tell what’s real anymore. Let us know y0ur favorite fake company.
02 - Brand Spotlight: Ørn Golf Co.
Ørn Golf Co. is a small Norwegian brand making the kind of headcover you don't see twice on the same course. No leather, no synthetic mesh, just 100% wool, knitted in patterns pulled straight from Nordic textile tradition.
The name carries its own story. Ørn means eagle across Scandinavia, a symbol of strength and quiet confidence. In English, it's pronounced like earn, a reminder that the founders build everything the slow way.
Four patterns so far: cross, dot, rose, and stripe, each one built to work as a set or mixed across your bag. Every club gets its own distinct variation, so you always know what you're pulling out without looking twice.
Driver, fairway, and hybrid covers run $65 to $75. The brand's still under 800 followers on Instagram, which means this is exactly the kind of find you get to know about before your foursome does.
03 - Editor's Picks
Easymoc Camp Moc Moccasin — $340
Handstitched one pair at a time in a small Maine garage, the way camp mocs are supposed to be made. Roughout grizzly leather, Vibram camp sole, fully resoleable. Not cheap, but built to outlast the boat shoes you bought in college.
J.McLaughlin Gramercy Linen Shirt, Navy — $168
100% linen, spread collar, slimmer through the chest with more room in the arm. Navy is the version that works from the course to dinner without a second thought. Machine washable, which is the detail that actually matters with linen.
Buck Mason Sport Stripe Sock, Stone/Chive — $22
Thick sport socks made with American-grown cotton. The stone and chive stripe is the rare pair that looks as good with loafers as it does under a sneaker. Small detail, real difference.
birddogs x Wölffer Estate Short — $95
The 3-in-1 short that started birddogs, now in a new collab colorway with Hamptons rosé label Wölffer Estate. Stretches like gym gear, dries like swim trunks, looks like a real short. No liner required, no zipper fly.
04 - Deal of the Week
Tracksmith's Archive Sale
Tracksmith's Archive Sale is the running library worth raiding: past seasonal colorways and limited runs at up to 65% off, on a rolling basis. Right now that includes the Eliot Runner at $129, Session Shorts at $49, and Turnover Half Tights at $39. Items marked final sale are exactly that, so know your size going in.
05 - Tell Us Something
Speaking of watches worth diving for...
06 - What We're Listening To
Magnus Ferrell - Asleep Talking
A quiet, vocal-forward cut about saying things you'd never say awake. Two and a half minutes, no filler, the kind of song you play once and immediately replay. Oh and he’s Will Ferrell’s son.
Listen if you like: Sekou, John Splithoff, Deion Gill
Stay cool, swing easy. See you next week.
- Riley, Founder and Editor







