Fall gear is landing early this year, and it's good. This week we're covering three new collections worth your attention, plus the usual picks, a deal, and a poll that's going to expose some of you.

Best Things This Week

Holderness & Bourne, "Swing Up the Coast"

Their new fall line takes its color story straight from Sonoma and Napa: Vineyard, Cypress, Sonoma, Pacific Blue. Standouts are the Stuart Quarter-Zip ($155), the Benton Vest ($245), and the Barrett Crewneck in a merino-cashmere blend ($255). H&B has become one notch above Peter Millar for the new, classic golf aesthetic.

Greyson, Fall '26 Collection

The new drop leans into performance fabrics built for the shift in weather: the Cayuse Polo ($110) in a cooling nylon-spandex knit, the Guide Sport Long Sleeve Tee for cooler mornings, and the Colorado Hoodie in a lightweight Italian fabric that layers without bulk. Greyson's whole pitch is that golf clothes shouldn't look like golf clothes, and this collection backs that up.

CLAE, Autumn/Winter '26 Collection

CLAE's marking 25 years with a new lineup of exclusive silhouettes in seasonal tones. The Bastian ($220) leads it off, reworking the German Army Trainer into a cleaner court sneaker with milled Nappa leather and suede panels. The rest of the collection follows the same idea: classic shapes, refined materials, nothing trying too hard. Great choices for the casual office or date night.

Brand Spotlight: ONS

ONS started in 2016 with a simple pitch: one nice shirt, done right. Soho, New York, no gimmicks. Versatile styling, consistent fits, fabrics that actually feel good against your skin.

It's grown into something bigger since. ONS runs a concept store on Mulberry Street now, curating other brands alongside their own, including Kardo, Far Afield, Norse Projects, and Samsoe Samsoe, under one roof they call One Nice Shop. But the shirts are still the anchor, and they're still the reason to pay attention.

The current lineup leans into texture over pattern for fall: ribbed knits, seersucker stripes, dobby weaves, a denim shirt with just enough wash to look lived-in already. Prices land in the $60 to $150 range depending on the fabric, which is the sweet spot for a shirt you'll actually wear on rotation.

If your closet needs one dependable shirt that doesn't try too hard, this is where to start.

Criquet Oxford Knit Button Down, Dark Olive ($148)

Looks like a dress shirt, feels like a polo. It's knit, not woven, so there's stretch and give where a real oxford would fight you. The green is right in time for Fall.

Sid Mashburn Low-Top Sneaker, Navy Suede ($195)

Soft suede, a clean silhouette, made in Portugal. Comes with two sets of laces so you can swap the look without buying a second pair. Only one left in this size run, so don't sit on it.

Bonobos Stretch Washed Chino 2.0, Oat Milk ($99)

Four-way stretch, wrinkle resistant, and a color that works with everything in the fall rotation. Some say jeans are out and chinos are in. Real ones say chinos were always the move.

Aera D-1 Diver ($2,675)

Swiss automatic, 904L steel, 300m water resistance, edition of 300. Some say Big Dogs only at 44mm. Hodinkee and GQ have both covered it. Comes with a second strap included, so it's really two watches for one price. Some say Big Dogs only at 44mm.

Deal of the Week

Sid Mashburn, Up to 50% Off

The summer sale just got better. Sport jackets, shirts, shoes, sweaters, all marked down, some as much as half off. Sid Mashburn rarely discounts this deep, so if there's a piece you've been circling, this is the week.

Tell Us Something 🎤

What We're Listening To

"Seratonin" by James Hype. Big room energy, built for the last stretch of summer.

Stay cool, swing easy, see you next week.